On election days worldwide, as voters leave the voting booth, reporters and interested parties ask people how they voted. We use exit polls to report on...
September 25, 2020
In 1985, the Chicago Tribune reported on a Cheez Whiz advertising campaign that went wrong. The campaign, created by account planners at J. Walter Thompson,...
August 17, 2020
What is Inversion Thinking?
If you're familiar with the premortem managerial strategy, then you're on your way to mastering inversion thinking.
May 07, 2020
As we enter into an unprecedented global economy spurred by COVID-19, it’s more important than ever for insurance carriers to evaluate their financial...
March 19, 2020
We hope that you and your loved ones are staying safe and healthy while globally we navigate the impacts of the novel coronavirus (COVID-19).
February 17, 2020
If you’ve ever attended a Broadway show or play, you may have noticed how in tune the stage actors must be with the backstage crew. No matter how precise...
December 03, 2019
In today’s business climate, it’s more important than ever for companies to find ways to stand out over the competition while keeping margins low and...
November 13, 2019
As a business leader, does your confidence come from your accomplishments or do you spend more time thinking about what’s coming next? It can be easy to...
October 23, 2019
As 2019 comes to a close, have you started looking at your company budget for 2020? Budgets can be a challenge for many companies, but they are necessary to...
September 19, 2019
The supplemental health industry has recently wrapped their two major conferences of the year in Nashville and Atlanta. Like most all the major players in...
